It has been said that Anna Wintour started the bandwagon of putting celebrities on the cover of the magazine. This gives lesser opportunities for models in getting catwalk jobs, print ads and commercials.

But recent report shows that Catwalk pros are now gaining edge over celebrities in showcasing ad campaigns whether its a designer clothing, cologne, make up, shoes or even acne cream.

Oglivy and Mather Art Director Antoaneta Metchanova in Paris said that “Celebrities have been used so much without reason. Today it’s no longer relevant to use a celebrity just to endorse a product.”

“Fashion brands are starting to realize that in order for a product to make an impact, a model would better suit the task. Leave the modeling to the models and work with celebrities when the idea makes sense or when there’s a story that a particular celebrity could help tell.” she continue

Designer Stefano Pilati shares the same sentiment over models, “What I need to focus on is an attitude, and this comes from a great, experienced model. [Models] can feel the clothes and make them relevant from a fashion point of view.”

Trying to keep her broken marriage as private as she can, Sandra Bullock can’t even stop the legal papers to be uncovered to the public.

In recent weeks and after winning the Oscar Awards for her great performance in The Blind Side, Sandra Bullock face a scandal wherein her husband was reportedly cheated on her. With this, the actress is discussing with her lawyers the legality and the process of the divorce that she filed in Austin, Texas.

“The marriage between Petitioner and Respondent has become insupportable because of discord or conflict of personalities that destroys the legitimate ends of the marriage relationship and prevents any reasonable expectations of reconciliation.” she have written.

The couple “have ceased to live together as husband and wife”, as a result of the petition.

“There is no child under eighteen years of age or otherwise entitled to support who was born or adopted of this marriage and none is expected.”

Hitting up UK with her latest romantic comedy film, Jennifer Lopez was spotted waiting for some honey bees with her beehive hairstyle.

Jennifer Lopez arrived at the Vue Leicester Square looking gorgeous and noticeably sexy in her black one sleeve Lanvin gown and necklace, Ferragamo pumps and Jimmy Choo “Cecile” clutch.

JLo is making her way across European Countries to promote her film, The Backup Plan.

Leaving her custom water bottles at home and settled with Smart Water, Katy Perry was spotted in West Hollywood, California as she hit the gym yesterday.

The soon to be Mrs. Katy Brand hits the city wearing a white shirt, an LA Dodgers ball cap and a 100 dollar bill short shorts!

In line with her upcoming wedding with British Rockstar Russell Brand, Katy logged on to her Twitter account to talk about smoking and wedding.

“Weird story bout hypnotherapy, smoking & wedding. It’s all made up! It’s bad, of course! So is drinking! So are most of me outfits! ”