It has been said that Anna Wintour started the bandwagon of putting celebrities on the cover of the magazine. This gives lesser opportunities for models in getting catwalk jobs, print ads and commercials.

But recent report shows that Catwalk pros are now gaining edge over celebrities in showcasing ad campaigns whether its a designer clothing, cologne, make up, shoes or even acne cream.

Oglivy and Mather Art Director Antoaneta Metchanova in Paris said that “Celebrities have been used so much without reason. Today it’s no longer relevant to use a celebrity just to endorse a product.”

“Fashion brands are starting to realize that in order for a product to make an impact, a model would better suit the task. Leave the modeling to the models and work with celebrities when the idea makes sense or when there’s a story that a particular celebrity could help tell.” she continue

Designer Stefano Pilati shares the same sentiment over models, “What I need to focus on is an attitude, and this comes from a great, experienced model. [Models] can feel the clothes and make them relevant from a fashion point of view.”

Trying to keep her broken marriage as private as she can, Sandra Bullock can’t even stop the legal papers to be uncovered to the public.

In recent weeks and after winning the Oscar Awards for her great performance in The Blind Side, Sandra Bullock face a scandal wherein her husband was reportedly cheated on her. With this, the actress is discussing with her lawyers the legality and the process of the divorce that she filed in Austin, Texas.

“The marriage between Petitioner and Respondent has become insupportable because of discord or conflict of personalities that destroys the legitimate ends of the marriage relationship and prevents any reasonable expectations of reconciliation.” she have written.

The couple “have ceased to live together as husband and wife”, as a result of the petition.

“There is no child under eighteen years of age or otherwise entitled to support who was born or adopted of this marriage and none is expected.”

Hitting up UK with her latest romantic comedy film, Jennifer Lopez was spotted waiting for some honey bees with her beehive hairstyle.

Jennifer Lopez arrived at the Vue Leicester Square looking gorgeous and noticeably sexy in her black one sleeve Lanvin gown and necklace, Ferragamo pumps and Jimmy Choo “Cecile” clutch.

JLo is making her way across European Countries to promote her film, The Backup Plan.

Leaving her custom water bottles at home and settled with Smart Water, Katy Perry was spotted in West Hollywood, California as she hit the gym yesterday.

The soon to be Mrs. Katy Brand hits the city wearing a white shirt, an LA Dodgers ball cap and a 100 dollar bill short shorts!

In line with her upcoming wedding with British Rockstar Russell Brand, Katy logged on to her Twitter account to talk about smoking and wedding.

“Weird story bout hypnotherapy, smoking & wedding. It’s all made up! It’s bad, of course! So is drinking! So are most of me outfits! ”

Here’s another disappointment to all Whitney Houston fans all over the world.

The Voice have lost her touch once again in her most recent concert in London as she left her fans with such sadness as she won’t able to hit the notes of her songs.

“She don’t want to come, my soprano friend. Sometimes, the old girl sings, but not tonight. I want to do it, but she doesn’t want to… She’s getting a little… temperamental, even.” Whitney Houston explained.

“Whitney is in a spiritual place now, which is really working for her,” said a source. “The meetings are for everyone on the tour to join in, and Whitney enjoys reading out passages from The Bible.” her way in coping up for bad reviews.

Trying to catch up with some lost moments, the most fashionable couple David and Victoria Beckham were spotted to some art galleries in New York City.

With his crutches already removed, the two strolled around town in their most fashionable ensemble for walking.

Meanwhile, during their interview for ABC, the couple is much grateful for his family: “We’ve got a great family base. We’ve got an amazing three boys, and we protect them with every ounce of energy that we have.”

“I think one day, if we’re blessed to have more children, it would be amazing. It’s a lot having three boys. So, we’re just enjoying the boys at the moment. But who knows, one day?” Viki said.

After the massive riot in Australia, Justin Bieber continues his down under tour and was spotted landing in Auckland, New Zealand.

As expected (in which I don’t understand), the Baby singer causes another wild and noisy disorder as he made her way out of the terminal.

With what happened in Australia, the authorities have tightened their escort system to avoid some possible injuries like what happened to some eight teenagers in Sydney.

Later that day, Justin tweeted: “With everything that happened 2day i want u all 2 know that i care and U all rule and if i could thank every 1 of u individually i would.”

He is just a kid who can sing. What’s up with him?

Supporting the animal for their rights, Olivia Munn had taken her clothes off to pose for a campaign for the group Peta.

The star pose for a campaign with elephants at her back with tag line saying – “As Nature Intended, Let Elephants Be Free. Boycott the Circus.”

For the campaign, Olivia said: “When you look at something like the circus, and everyone’s laughing and there’s color and there’s music and everything seems so great, but when you go right behind that door and [the animals are] in these crates all day long and then they’re getting shocked and beat just so they can get up and dance around on a ball. It was just so sickening.”

You may check out the billboard between Wilshire Ave and Highland in Los Angeles.

With the nearing premiere of True Blood Season 3 after a long hiatus, a new promotional poster was released show the hotness of Alexander Skarsgard and some other blood sucking creature in Bon Temp.

Trying to keep the Playboy on the Headlines, Hugh Hefner have donated a whopping $900,000 to keep the Hollywood sign on Mount Lee in Los Angeles, California.

“It would have been a real shame after having restored it if it wound up sold.” said Hefner.

“It’s become something iconic and represents not only the town but represents Hollywood dreams, and I think that’s something worth preserving.” he continue on the Iron Man 2 premier.

There are some developers who are currently have intentions in developing the area. But a non-profit organization was given a chance to buy the area for $12.5 Million.

With the deadline nearing and they are still a million short, Hugh Hefner have given them the money to buy the location.

“I was aware of the fact that they were raising the money, but I only learned about a week ago that they were running out of time,” said Hefner. “They only had about a week and a half left to go.”